Apple announced the release of a new iPad yesterday. According to Apple, this new iPad is going to be the best ever.
It has the best screen of any mobile device ever. It has battery life that is equal or better to the previous iPad and it runs the 2,00,000 excellent applications already written for the iPad flawlessly.
This is the iPad that could have been called the iPad 3, iPad HD or maybe even iPad ‘insanely great’ !
Instead, Apple decided to name their new iPad, ‘iPad’ !
That’s it ! Just iPad.
I’ve read a number of articles and opinions in the last 24 hours as to why Apple has chosen to defy convention and not give the new iPad a version number. No one but Apple knows why. But, we can speculate, can’t we ?
First of all, anyone who thinks the name iPad is a bad choice. You’re wrong!
What’s in a name?
In my opinion, the dropping of the version number means that the iPad has finally come into it’s own. No, it does not mean that CEO Tim Cook has no control over the company and that Apple will not be able to maintain the momentum that is has without Steve Jobs. If anything, it means that Apple is still executing on all cylinders. It means that Apple is confident enough in itself and will continue to defy convention and create products that people will queue miles and miles to buy. Again and Again.
The iPad is now a major contributor to Apple’s bottom-line and the success of the iPad in the future will define the success of Apple. For that to happen, Apple needs to make the iPad a brand, a single entity. Like the iMac, the MacBook and not the MacBook ‘HD’ or iMac ‘Bazoonga’. The iPad like the other major products in Apple’s lineup is just the iPad. When the next iPad comes out next year, it will still be the best tablet computer on the planet and will still be called the iPad. Wether you’re buying an iPad this year or the next or the year after that, you can’t go wrong with the ‘iPad’.
Apple wants to make sure that kids don’t have to tell their parents to get an iPad 10 or an iPad 2o and not the iPad 11.5 since that one sucks ! The message is that this great product is just the iPad and it is the same iPad no matter when and where you buy it from.
No one needs to know if the iPad that you’re going to buy today is the latest one or not. It always is. And no matter which one you get, you’ll get the best tablet available.
In the end it really doesn’t matter what the new iPad is called. It still has the gorgeous retina display, amazing apps and outstanding graphics performance. It is still the best tablet computer in the market, by a long shot!